Gaming has evolved from a hobby to a cultural phenomenon and the fastest-growing form of entertainment worldwide.
Its a virtual world where people come together to connect with an engaging community and express themselves through their passion.
UM MENAT’s ‘uplay: play the future’ event kicked off at the Theatre of Digital Art with a focus on how brands and agencies are reshaping the gaming landscape.
The morning was fuelled with actionable insights, creative case studies on staying at the forefront of gaming marketing trends, the latest advancements in gaming technology which gave a glimpse into the future of gaming and more.
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