UNWTO and international broadcaster Euronews have signed a new agreement to work together to lead the global tourism recovery by highlighting the heightened economic, development, social and cultural relevance of the sector.
This agreement was signed within the framework of the opening of UNWTO’s first regional office in the Middle East in Riyadh, Saudi Arabia. It builds on the existing cooperation between the UN specialized agency for tourism and this leading international broadcaster towards restoring trust in travel and restarting tourism. Europe is the main source market for the Middle East, a growing tourism destination and one that is coming of age, as shown by the opening of the U
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