A few of us in the industry can still remember a time when your visualiser would be reaching for the watercolours, not a keyboard.
Visualisation was purely an exercise in the pursuit of beauty to gain emotional buy in – it was a ‘final deliverable’. With the development of photorealistic rendering, this process has ascended to a boss fight level of fanatical visual accuracy, best critiqued by one of my mentors as “you’re just rendering the sugar into the tea now”.
However, when Epic Games (the company behind the Unreal gaming engine) acquired emerging archviz software Twinmotion in 2019, it announced a welcome shift from accuracy at all costs towards immersion and interaction – a trend we ar
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