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The vast population of 1.4 billion people with an affluent, blossoming middle class, and 76 per cent digital buyers in the population, mark China as a lucrative destination for companies from the Gulf Cooperation Council (GCC) region looking to broaden their reach and influence.
China’s burgeoning middle class forms a dynamic consumer market with a growing demand for a wide variety of goods and services.
Notably, this includes offerings from GCC companies, renowned for their high-quality, innovative products, and unique experiences.
As these consumers become increasingly brand-consc
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