Influencers have become pivotal assets in digital marketing by shaping trends and consumer behaviour through their genuine and relatable content. Increasingly, we’re seeing influencer content expand beyond the realms of social and across a wider range of channels and media, like TV.
Connected TV (CTV) has provided a new playground for influencers to roam and make their own. The success of this synergy is thanks to many shared attributes between influencers and CTV, including its storytelling prowess, authenticity, interactivity, and data-driven approaches.
This is what makes CTV and influencers an exciting match for marketers looking to capture attention and prompt meaningful actions from viewers.
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