Amjad Al Sabbah, Group Vice President – Middle East and Africa, Sprinklr.Sprinklr, a unified customer experience management (unified-CXM) platform for modern enterprises, has appointed Amjad Al Sabbah as Group Vice President for Middle East and Africa, to drive strategic growth of Sprinklr’s platform across the regional markets.
Al Sabbah brings over 20 years of experience in customer experience, business development, and driving commercial growth.
He joined Sprinklr in 2018 and has since played an instrumental role in establishing the company’s regional footprint and driving digital transformation initiatives in the MEA market.
“I’m excited and honored to be a part of this transformative journey and to expand my role within the company,” said Al Sabbah on his appointment. “I look forward to continuing our success with Sprinklr’s outstanding team and build on the momentum we’ve gained in the region.”
Prior to Sprinklr, Al Sabbah built his foundation at global ad agencies in WPP and Omnicom and then moved to marketing and held leading positions at Sky News Arabia and INTIGRAL (Saudi Telecom’s digital arm), among others.
“Amjad has been instrumental in driving our growth in the region, and his expertise and industry insight will be essential as we continue to unlock our full potential,” said Scott Harvey, Chief Customer Officer, Sprinklr.
He explained that the appointment comes as the unified-CXM platform aims to expand within the region.
“Sprinklr is experiencing rapid expansion in key growth markets across the Middle East and Africa, and I believe the next few years will be a period of transformative change and automation that will redefine customer interactions,” Harvey said.
Al Sabbah echoes this sentiment. “Sprinklr is revolutionising how companies worldwide connect with, support, and understand their customers through digital channels,” he said.
