UM MENAT, IPG Mediabrands’ global media agency network, has recently partnered with TikTok METAP to develop an end-to-end Creator Marketing training programme. The cutting-edge partnership, launched this week, has seen the production of a first-of-its-kind Creator Playbook.
Designed to be a catalyst for planners to embrace planning with TikTok Creators, the resource reveals best practices on how to influence consumer journeys by working with Creators, acting as a comprehensive guide for sourcing and briefing Creators, planning activity, and measuring unique Creator content.
TikTok has seen phenomenal local and international growth over the past two years, and Creator content has be
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