UM has announced the appointment of Susana Tsui Fitzpatrick as CEO, UM UAE.
The newly established role is a part of the global network’s plans to strengthen MENAT region as a growth region for international brands.
Tsui Fitzpatrick has held several key leadership roles within major agency networks across Asia Pacific and the UK.
She most recently held the position of Chief Growth Officer at EssenceMediacom UK. Her previous tenures included the roles of CEO of PHD Asia Pacific and CEO of Dentsu International China.
In addition to her executive roles, Tsui Fitzpatrick’ is also the founder of Cambridge Coaching Studio, a practice dedicated to nurturing talent in advertising.
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