UM has announced the appointment of Susana Tsui Fitzpatrick as CEO, UM UAE.
The newly established role is a part of the global network’s plans to strengthen MENAT region as a growth region for international brands.
Tsui Fitzpatrick has held several key leadership roles within major agency networks across Asia Pacific and the UK.
She most recently held the position of Chief Growth Officer at EssenceMediacom UK. Her previous tenures included the roles of CEO of PHD Asia Pacific and CEO of Dentsu International China.
In addition to her executive roles, Tsui Fitzpatrick’ is also the founder of Cambridge Coaching Studio, a practice dedicated to nurturing talent in advertising.
Tsui Fitzpatrick will be reporting to Joe Nicolas, CEO of UM MENAT.
“We are thrilled to welcome Susana to our team. She brings a wealth of global experience in product, people, and partner management. I am excited about the remarkable achievements we can accomplish together for our clients and our agency,” said Joe Nicolas, CEO, UM MENAT.
Tsui Fitzpatrick’s role will focus on cultivating “top-tier” talent, driving business growth for UM clients, and leveraging product development in an effort to cement UM’s position as “the market leader”.
“I am delighted to join UM at this pivotal moment to lead the UAE business. With our talented and dynamic team, we are poised to drive strategic growth for both our global and UAE clients.
“My vision is to infuse creativity and vibrancy back into media conversations that have long been dominated by tech and data.
“By reintroducing color into our work, we will highlight the diverse and innovative aspects of our industry, ” said Susana, CEO, UM UAE.
“There is no better place to lead this transformation than in the UAE, renowned for its forward-thinking and dynamism,” she added.
