BY DAVID MOODY, ADVERTISING AND CREATIVE INDUSTRIES SPECIALIST, UK DEPARTMENT FOR INTERNATIONAL TRADE
British creatives are re-engaging audiences through technology innovation in advertising
‘Probably the best lager in the world’. ‘The world’s local bank’. ‘No FT, No Comment’. ‘I think, therefore IBM’. ‘Beanz Meanz Heinz’.
For decades, the UK’s advertising industry has been helping to create some of the most successful and famous global brands. It’s a different advertising world today but the UK sector has changed to embrace new technologies and media to enable their clients to stay ahead. The UK was the first major market in 2015 where over 50% of advertising budgets wer
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