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UAE Government Media Office launches Media Campaign Planning Guide

The guide aims to empower UAE government communication through effective media campaigns at both national and international levels.

UAE GovernmentThe guide was introduced during the Government Communication Network meeting, held at the Creators HQ in Dubai, in the presence of Saeed Al Eter, Deputy Minister of Cabinet Affairs for Strategic Projects and Chairman of the UAE Government Media Office.

The UAE Government Media Office has launched a comprehensive guide to serve as a strategic reference for communication teams across federal government entities.

The guide was introduced during the Government Communication Network meeting, held at the Creators HQ in Dubai, in the presence of Saeed Al Eter, Deputy Minister of Cabinet Affairs for Strategic Projects and Chairman of the UAE Government Media Office. Directors, senior officials, and communication advisors from federal government entities were in attendance.

The guide sets out a structured approach to planning and executing effective media campaigns at both national and international levels.

It offers key steps, systematic methodologies,


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.