UAE based companies and agencies have no option but to penetrate new markets more effectively at a much faster pace to thrive in the new post-pandemic world, says Vinod Thangoor, global commercial director, Xentrix Global. The clients are demanding higher returns on their investments in communication from their agencies. The media planning and buying agencies have to ensure that their brands are connected to their target audience’s world over at the speed of thought with optimal cost efficiency. With dwindling advertising revenue, the media companies need to expand their client base by reaching out to markets they never considered before.
This is the reality of the global media landscape and the UAE is not an exception. Xentrix Global has chosen Dubai to be the centre of its operation and take the challenge. Their goal is to be a medium between brands, agencies and media to help them achieve their desired communication and business goals through a variety of services such as media planning and research, events, conferences, and content marketing.
The agency is driven by a professional team and young talents from the GCC, US and India that have extensive expertise in media, entrepreneurship, and investments. Global commercial director Vinod Thangoor, stated, “Our slogan ‘Redefining Global Media Landscape’ best describes our ambition. Our pool of global media experts is not just focused on local media planning and buying but also provide the unique service of all kinds of media planning and buying in digital, TV, radio, print and out-of-home segments across the world to our GCC/Middle East based clients who are targeting the global market.”
Xentrix Global aims to buy globally sought after out-of-home media such as Sydney Opera House, Nasdaq, Times Square, Piccadilly Circus; leading international TV networks/channels from the US, South America, Europe, Africa and Asia and become a partner of choice for the agencies and brands.