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Twitch connects Arabic-speaking communities with new feature

New right-to-left interface expands access and inclusion for Arabic-speaking streamers and viewers, unlocking new opportunities for community, creativity, and growth across MENA and beyond.

Twitch introduces a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interfaces.

Twitch, the interactive live streaming service, has announced the global launch of its Arabic Right-to-Left (RTL) experience- introducing a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interfaces. This launch marks a significant step in Twitch’s commitment to accessibility, inclusion, and community growth in one of the most vibrant and fastest-growing regions for live content.

‘‘Launching Arabic RTL reflects our commitment to building a service where streamers from every background can thrive,’’ said Dan Clancy, CEO of Twitch. “By delivering Arabic RTL, we’re enabling access, and supporting streamers to build vibrant communities


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.