fbpx
Blogs & Comment

Turning your mobile off is no answer to a crisis situation

A number of recent global news stories have reminded me of the importance of communications around crisis situations. Not least the Volkswagen emissions story. They have also demonstrated how the fundamental principles of crisis management that I first learned 25 years ago have changed.
Events are now truly global. The media actively seeks comments and input from around the world. The coverage moves at the speed of light and it is virtually impossible to monitor in real time. The influence of social media is huge in opening up different angles to the world’s media with consumers and others being asked to comment instantly and with credibility. Spokespeople do not have the


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.