Only a small percentage of creative agencies in the region use AI to any significant degree, writes Bold Group’s Mohamad Baalbaki
It all started with a morning chat with a technology expert over coffee. A question came into the middle of the conversation: Can we build an AI-based creative agency?
As a professional working in the creative industry in Saudi Arabia for the last 15 years or so, I have followed the latest technological trends and their impact on the industry.
The adoption of digital technologies has been rapid in the Saudi market, and we are now on par with global industry standards. However, using AI in creative agencies is still relatively new and large
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