In today’s economic uncertainty, there’s a rising concern that marketers are focusing far too much attention on short-term gains, rather than driving brand growth.
Now, more than ever, brands are facing the challenge of attracting their consumers’ attention in such a fragmented media environment. We’re also noticing that poor marketing decisions are not only wasting budgets, time and resources, but are potentially alienating customers.
The good news? WARC, Choueiri Group and Kantar have collaborated on the very first MENA version of the ‘Anatomy of Effectiveness’ – a guide to help marketers create greater impact for their clients. This report highlights the key consideratio
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