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FeaturedOpinion

Transform your “Thinking” to Transform Your “Business”

By Gautam Kukreja, Associate Director at OMD UAE

It’s that time of the year, when some are eagerly awaiting the festive season, while others are dreading this time looking at their balance sheets and wishing for a superpower that enables them to stop time!

Unfortunately, in our very early years, we learnt that “Time waits for no one”. However, we also learnt about the good and bad that was invented with time, i.e. the bad part of good time is that it doesn’t last forever and the good part of challenging times are that it too doesn’t last forever.

Every business goes through these two cycles of good and challenging times. While it’s critical to continuously transform your thinking across both these times to future proof your busin


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