Jamal Al Mawed is the regional account director at DABO & Co
“The ‘new business’ pitch – a time to roll out your senior management, shiny suits, flashy PowerPoint presentations and grand speeches about why you deserve to win the account.
‘Previous experience’ has become such a deciding factor in so many new business pitches that it would be ludicrous to ignore it. But why do decision-makers still obsess so much over this detail? It’s easy to see the attraction: if the agency has worked in the sector then they know it and are ‘tried-and-tested’, so there’s theoretically a much shorter bedding-in period.
It’s a logical train of thought, but I beg to differ. The basic
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Tags:DABO & CO
