Abdul Latif Jameel Motors Toyota faced a different digital challenge in Saudi Arabia: while local consumers commonly searched for their vehicles using informal Arabic nicknames, the company’s official website couldn’t use these terms. This technical limitation created a gap in the Toyota SEO strategy, with traffic for these high-volume search terms going to third-party sites instead.
Partnering with Serviceplan Experience, Toyota tackled the issue head-on by leveraging off-page SEO techniques to turn a technical obstacle into a creative breakthrough.
The SEO challenge
The Toyota Hilux and Land Cruiser LC70 are iconic models in Saudi Arabia, affectionately referred to by local nicknames ت�
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