1) Crunch Egypt – ‘Skenshayzar’
A Ramadan hit, this Ali Ali-directed spot for Nestlé Crunch attracted more than a million YouTube views in just five days. Working the tensions between young and old, it created huge social media buzz around the fictional product ‘Skenshayzar’ and owed much of its success to the brilliant performance of the uncle.
Agency J. Walter Thompson Cairo
Creatives Mohamed Hammady, Amr El Haddad, Ahmed Waheed, Eslam Hossam
Director Ali Ali
Production company Lighthouse
2) UN Women – ‘Give mom back her name’
“I have watched this film so many times I almost know it backwards,” wrote Richard Copping, executive creative director of Saatchi & Saat
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