Loyalty is all about relationships. Make your customer feel loved, valued and heard, and you’re on your way to creating a repeat customer and lifelong ambassador for your brand.
It’s a personal thing. And these days, that level of attention is pretty much expected by most consumers of most brands. We’re talking personalisation: communication that shows an understanding of needs and a tailoring of messaging across all customer touchpoints, and that is welcomed by customers.
In the Middle East and North Africa (MENA) region, there is a strong momentum for personalisation. As the region’s economies continue to expand, incomes are rising and consumers are becoming more discerning in thei
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