Ramsey Naja is chief creative officer, JWT MEA
Ah, summertime. A word so evocative it cannot but conjure up wonderfully stereotypical, HD-quality pictures of sandy beaches and pantone-perfect blue seas, mermaid-like beauties and sand-kicking Herculeses, pristine boutique hotel rooms and infinity pools… and frighteningly deserted ad agency desks with phones endlessly ringing in the background. In fact, the latter is so recurrent a nightmare for creative and managing directors that it probably feels like a classic horror movie they have watched more times than they would have like to.
Yup, there’s no two ways around it: it may well be the time when the living is easy – and the clic
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