TikTok continues to grow at a rapid pace in the GCC, with the platforms’ top regional influencers having doubled their follower numbers over the past year. The cumulative follower total of the top 10 GCC TikTok personalities grew from 24.6 million at the beginning of 2020 to 54.6 million today, an increase of 120 per cent!
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This rapid growth is also reflected in a dynamic and ever-changing influencer scene, with new personalities constantly emerging and significant shuffling among the top spots for each
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