TikTok has launched a new out-of-home (OOH) ad solution, ‘Out of Phone’ feature.
It will enable brands to use TikTok content on billboards, within in-store displays and cinema promos.
Brands can replay clips on a range of new surfaces, expanding the exposure potential of their promotions.
The feature has three elements including:
Out of Phone: Billboard – This option will enable advertisers to use their existing campaigns on billboards in the real world
Out of Phone: Cinema – It aims to replicate the TikTok experience on cinema screens
Out of Phone: Other Screens – It will enable ad partners ‘to bring engaging content directly to their audiences on their
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