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TikTok safety campaign to tackle misinformation, content violations

The latest TikTok campaign, which aims to amplify awareness of its Community Guidelines and ensuring platform safety across the MENA region, will focus on educating users about safety, misinformation, and the power of authentic content.

The initiative wants to ensure that TikTok remains a safe, respectful, and inclusive environment, promoting a community where users can express their creativity freely while adhering to standards that protect and uplift everyone.

Informed by international legal frameworks, industry best practices, and input from safety experts and regional Advisory Councils, these guidelines are also being continually updated and adapted with an intention to reflect


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.