TikTok has published a new marketing guide for fashion brands, which includes audience insights, tips, and case study examples to help brands with their TikTok marketing strategy.
The guide could help develop a more effective approach to the short video platform and give brands a boost.
It also provides specific insights into fashion engagement, and what TikTok users are most interested in, as well as how they use the app for fashion-related content specifically.
The second half of the guide highlights marketing tactics, including what TikTok users are looking for from fashion brands in the app.
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There are also case studies, ad creation insights, campaign planning tips, which could provide value to fashion brands looking to tap into TikTok.
Fashion brands are connecting with new audiences and boosting their sales by creating engaging content, showcasing their latest styles, and providing great service for their audience through the platform.
As a result, 40 percent of TikTok users have bought something from a fashion store they saw on the platform. And these users are 20 per cent more likely to immediately buy something they discovered on TikTok compared to other platforms.
How to develop an effective TikTok marketing strategy
You can view the full fashion playbook here
