TikTok has published a new marketing guide for fashion brands, which includes audience insights, tips, and case study examples to help brands with their TikTok marketing strategy.
The guide could help develop a more effective approach to the short video platform and give brands a boost.
It also provides specific insights into fashion engagement, and what TikTok users are most interested in, as well as how they use the app for fashion-related content specifically.
The second half of the guide highlights marketing tactics, including what TikTok users are looking for from fashion brands in the app.
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