Brand marketers face several challenges including strained resources, the end of third-party cookies and the need to secure improved campaign performance in a competitive environment. Set against this backdrop, there is a growing interest in adopting approaches to marketing that are less dependent or not at all dependent on cookies. Constrained budgets mean brands need to secure higher ROI in customer acquisition. Artificial Intelligence can be used to craft strategies that beget high-ROI campaigns that are more automated, better targeted, and more impactful.
GENERATIVE AI
Generative AI gives marketers the ability to pico-target audiences with tailored creative-based campaigns based on e
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
