fbpx
Blogs & Comment

There’s value in the public announcement, if it doesn’t go like this…

The author says that the invisible announcer is, for the duration of the message, a spokesperson for the brand.

Layzangenmenwehavearrivindubailocaltimesevenclokntempeshurethirtysevdegrees is a sentence any seasoned flyer will recognise instantly. Yes, it is the blurb cabin attendants churn out when your plane lands, and which is often repeated in a similar fashion in a couple of other equally indistinct languages. It’s only normal: cabin crew have to say this so many times they feel it is a perfunctory task so pointless they might as well recite a Kevin Costner dialogue from Waterworld. And the same applies to the majority of public announcements: a grand “Ladies and Gentlemen”


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.