Brands should be more human and focus on storytelling, believes Diana Daou, the Head of LinkedIn Marketing Solutions for MENA. “There’s an impression on LinkedIn you have to be serious, you have to be corporate,” she said during an interview with Campaign Middle East.
“Brands in general tend to be too serious. You don’t need to preplan and over-analyse. End buyers really love to see that human side. Whether you are CEO, CMO, we see the most engagement when the content is authentic”.
As a platform, LinkedIn does a lot of work in partnership with media and creative agencies. “We encourage them to be more bold and present on the platform,” she added. While this rule to be more
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