ThePubverse, the ArabyAds’ publisher monetisation platform, has announced a partnership with PubMatic (Nasdaq: PUBM).
PubMatic is an independent technology company delivering digital advertising’s supply chain of the future.
This new integration provides ArabyAds with new sources of unique demand across online, mobile, and connected TV (CTV) channels.
Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds, said: “ThePubverse, by ArabyAds is focused on helping our partners to scale their businesses efficiently and sustainably through innovative technologies, and this partnership is a step ahead in that direction.
“PubMatic is leading in the marketplace with supply path optimisation solutions and new advertising innovations, which opens tremendous new revenue opportunities for publishers and buyers.
“We worked with the PubMatic team to identify the optimal programmatic monetisation setup for our platform and got it implemented quickly and efficiently.”
The company will benefit from having access to PubMatic’s omnichannel monetisation solutions and user interface designed to enable publishers to better manage their inventory to maximise their revenue.
“ThePubverse, by ArabyAds is helping provide our media buyers and brands with access to local premium inventory at scale.
“We look forward to expanding our advertising offering in the Middle East and North Africa region,” added Amélie Grenier-Bolay, Country Manager, Italy & MENA at PubMatic.
