Ali Al Saqqa is director of mobile advertising at Norway-based Boost Commu-nications
“In what’s meant to be an interactive social setting, people nowadays often spend more time with their heads down checking something on their mobile, rather than being involved in a face-to-face conversation. Mobile penetration is around 200 per cent in countries such as the UAE, and some reports say that by the end of 2010 there were more than 250 million mobile users in the Arab world.
Despite this, mobile marketing is yet to capture a bigger chunk of marketers’ ad dollars. Most media agencies still favour the tried and tested marketing channels. Even though most of them fully agree that mobile adve
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Boost Communications
This is great post – follow the trend or you will be left out. Mobile usage is on the rise and that alone should make you rethink your marketing channel approach. However I’m and advocate of inbound marketing – “We need to stop interrupting what people are interested in & be what people are interested in.” Social Marketing tactics with mobile channel – now that is a powerful combo to pursue!
True.