Does social media have the power to change human behaviour? Can it turn campaigns into real, lasting communities? 2025 is the Year of Community, and the focus is shifting from brands and individuals merely engaging to triggering real-world action and impact.
In this movement toward deeper social bonds, digital isn’t just a tool; it’s a space for belonging, a bridge to community, and a path to being part of something bigger than ourselves.
What is a community in the modern world?
Community is about shared meaning, common purpose, and a deep sense of connection; it’s what brings people together through a real and collective identity. If we reflect on the role of social media in our li
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