Smartphone technology has moved forward in leaps and bounds over the past decade and what we expect to see in 2024 is a lot of refining the smartphone experience and integration of AI technology, a prevailing trend that will continue to dominate the industry for years to come.
Chi Zhou, President at OPPO MENA sat down with Campaign Middle East to discuss the trends and focuses for 2024.
Expansion of AI
This will come as no surprise, but AI will continue to go from strength to strength in the next decade.
With the rise of ChatGPT, the topic exploded in popularity in 2023 and in 2024 we’re going to see more AI integrated with smartphones.
Counterpoint research expects over a billion genera
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