Running an agency has never been tougher, but the most successful campaigns in 2014 are going to be those that make life simpler, argues Tarek Miknas
I’ll start off this prediction piece by skipping all the jargon that’s usually associated with these articles. So, without further ado, exit stage left engagement, native marketing, retargeting, transcreation (yawn), advertainment, gamification and the world’s current favourite, big data. I’ll leave the buzzwords for someone else.
Instead, let’s start by predicting what’s not going to change. In 2014, we will still all be fighting for agency supremacy and will continue to find solace in one-upping the agency next door, when we
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