If beauty is in the eye of the beholder, for outdoor advertising, value is in the gaze of the passer-by.
Measuring the audience of billboards and mupis has always had its own challenges but the rapid move to digital screens is increasing people’s attention levels.
This subtle yet profound shift in the world of Out of Home (OOH) advertising holds the promise of transforming the industry in ways we’ve only begun to fathom. And fathom we must as there is more to come
In the MENA region, we’ve witnessed a remarkable leap in the OOH medium, thanks to large markets like Saudi Arabia, Egypt, and the UAE.
The share of OOH in total media investments stands impressive
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