By Manoj Khimji, managing director of The MediaVantage.
Earlier this month, Super Bowl LII (aka Super Bowl 52 for the non-purists) saw the Philadelphia Eagles overcome the New England Patriots in what was widely regarded as being the most attacking NFL finale in the modern era. A total of 17 different records were broken, including the most combined passing yards (874), most total yards (1,151), most field goals (5), fewest punts (1), fewest fumbles (0), and most touchdown passes (7). But the number that sticks the most is 5. $5m, that is. $5m for a 30 second ad spot, with approximately 100 ad spots running throughout the coverage on NBC on February 4, resulting in a record-breaking $50
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