If you walked past the Palais on Monday June 17th, the first day of the Cannes Lions International Festival of Creativity this year, you’d notice the giant screen at the front of the building which would be displaying the awards ceremony that night.
On the screen, you’d see a jury president hand over the biggest prize of the night – the Grand Prix for Good in Health – to IMPACT BBDO from the UAE. This would be the agency’s fourth Grand Prix in five years, and the fifth for a nation that has consistently been showing up in the biggest way at this festival for the last half decade.
On Tuesday, the second day, on the same screen, you’d see the second Jury President from the UAE in tw
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