When Hollywood A-lister Jason Momoa was revealed as the new face of Yas Island, it further strengthened the resort’s global reputation and helped change the image of the Middle East.
The Aquaman’s appointment as Chief Island Officer was a stroke of genius given the resort was just about to open Sea World Abu Dhabi on Yas Island. He followed in the, somewhat smaller, footsteps of funnyman Kevin Hart, another Hollywood A-lister.
These were regarded as massive achievements for the Yas Island marketing team, and saw social media engagement and visitor numbers shoot through the roof. The quirky role of Chief Island Officer is both corporate and fun, and has prompted others to copy Ya
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