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The top 10 Super Bowl LVIII ads, according to creatives

Campaign US gathered a group of creative leaders to rank the best ads of the game.

Credit: Getty Images

Millions of football, Usher and Taylor Swift fans tuned into Super Bowl LVIII live on CBS on Sunday to find out who would take the Lombardi Trophy: the Kansas City Chiefs or the San Francisco 49ers.

In what turned out to be a close game, viewers were riveted by celebrity appearances and a Halftime Show that left Americans of all ages swooning for the King of R&B.

Fans also tuned into the ads — more than 60 of them.

Brands across all categories unveiled commercials throughout the game and into overtime, but only a few made a lasting impression.

Temu, for instance, ran the same ad fo


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