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The Spin: Mixed messaging runs wild

Every month, Campaign Middle East keeps receipts of the mishaps in the world of communications. Here's what we noticed in April.

1. Accidental name dropping

When it comes to gamers, you have to be authentic, and speak their language. So it helps if you can get the name of the gaming consoles right.

It’s not that hard, as there are basically two: the Xbox and the PlayStation. But, as this ad shows, it’s harder than you think. Game over, guys.

2. April Fool’s feline

Fans of The Spin will know that we are fond of our furry friends. So imagine our delight when RAK Tourism launched a new ad for the launch of its cat airline (Furline).

It may have been an April Fool’s Day prank but the video is hilarious, and definitely worth a watch, unless you are a dog.

3. Keeping up with China


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