In recent years, the advertising industry in the UAE has witnessed a significant transformation with the advent of Programmatic Digital Out-of-Home (PrDOOH) advertising.
This dynamic approach to DOOH advertising has revolutionised how brands connect with their target audience, providing advertisers unprecedented flexibility and targeting capabilities.
BackLite Media’s roadshow: Educating brands and agencies about PrDOOH
BackLite Media has been instrumental in driving the region’s awareness and adoption of PrDOOH. We initiated a comprehensive roadshow, collaborating with brands and agencies to educate them about its power and flexibility.
Through interactive workshops, seminars, and
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