By Robert McGovern, digital strategist at Horizontal Digital
The humble web browser cookie doesn’t get much love these days. Despite being part of the fabric of the internet since web browsers took off in the mid-’90s, cookies still get a bad rap. While they may have been integral to the way digital advertising and e-commerce has worked for more than 20 years, things are about to change, with Google revealing plans to block third-party cookies on its Chrome browser from 2022 onwards.
Not all cookies are the same, however, and it’s important to know the difference.
First-party cookies can be helpful, enabling websites that you visit to remember who you are when you go back to
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