Tirthankar ‘TG’ Ganguly, CMO, Sobha Realty
Sobha Realty’s brand proposition is all about quality. In the real estate market that sounds as though it could be quite a crowded nighbourhood for your messaging to hang out in, but chief marketing officer Tirthankar Ganguly says his brand’s differentiator is in the behind-the-scenes details.
Any developer’s new property is likely to look great, with gleaming white tiles, snugly fitting doors and firmly attached trim. But it is what buyers can’t see that keeps the good ones looking that way.
Sobha Realty’s flagship project is the 8-million-square-foot g
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