TOH, a GCC communications agency, is delighted to announce that it has been appointed as the retained PR for The House of Garrard, the longest serving jeweller in the world. The award comes as a result of a competitive tender process and covers PR and influencer management across the Middle East.
With a legacy of Royal Commissions and origins that can be traced back to 1735, when Frederick, Prince of Wales became its first royal patron, The House of Garrard is celebrated globally for its exquisite and historically important pieces. The House of Garrard has also enjoyed a long and successful relationship with the British royal family, formalized in 1843 when Queen Victoria appointed the House as the first official Crown Jeweller.
Unique, iconic and noteworthy jewels have been created for each successive generation of the British Royal family, including the Duchess of Cambridge’s sapphire cluster engagement ring and the Royal Ascot Gold Cup.
Sophie Toh, Founder and Managing Director of TOH said: “We are proud to be selected to represent The House of Garrard in this region, as it plays so perfectly to our abilities to support globally respected luxury brands. Equally, our commercial rapport with the UK market and network into Europe makes us perfectly positioned to deliver success to British brands. We look forward to continuing the brand’s legacy and contributing to their growth in the important GCC market.”
Headquartered in London, Garrard has 32 points of sale worldwide with presence across UAE, KSA and Bahrain.