The kids and family entertainment market across MENA is entering a new stage of growth. With children aged 0 to 14 representing approximately a quarter of the region’s population, the question is no longer simply how to reach young audiences, but how to engage them in a way that is safe, meaningful and trusted by families.
This shift is changing the relationship between content, platforms, and brands. Children discover entertainment across multiple screens and formats, while parents remain closely involved in deciding what is appropriate, educational, and aligned with family values. As a result, kids’ content has to work on two levels: capturing children’s imagination while giving parents
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