Let’s talk about acronyms, the never-ending list of acronyms our industry has become so obsessed with over the past few years. ATT, FLoC, FLEDGE, CCPA, GDPR… I could go on but I have a word count to observe, so consider these ‘the headliners’, the ones that are causing the industry such a headache right now.
The rapid pace of change, accelerated further due to Covid-19, has triggered both panic and confusion in the market. Everyone is wondering the same thing: how will this new privacy-focused landscape play out in practical terms? It’s all very well theorising, but as more roadblocks force us to change direction, we need to be bold and fearless in carving out a new path.
Back i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
