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The MENA Power List 2025: MMS’ Ahmed Al Sahhaf

“Think of how sports sponsorships, cultural festivals, or tourism campaigns don’t just sell tickets or trips – they create belief in a bigger national narrative. They show Saudi Arabia as a place of opportunity, creativity and pride,” writes Ahmed Al Sahhaf.

Ahmed Al Sahhaf

Title: CEO, MBC Media Solutions (MMS)
Years in the role: 5 years
Years in the industry:  More than 20 years
Years in the Middle East region: Born and raised
Other roles / board memberships: President of the IAA KSA Chapter, Board Member of Arabiya United Digital – Egypt, Member of the Supervisory Board of Engineer Holding Group – KSA, Executive Member of the Saudi Moroccan Business Council

Power Essay: IAA Saudi Chapter –Building a stronger advertising community in the Kingdom
When I look at the pace of change in Saudi Arabia today, one thought is clear: transformation needs storytellers. Behind every new industry, every mega-project and every cultural milestone, there mu


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