Designation: Chief Performance Officer, Publicis Media Middle East
Years in the role: 2 years
Years in the industry: 13 years
Years in the middle east region: 13 years
Other roles / board memberships: IAB MENA Board Member
Power Essay: Leading change the human way
Well, the good thing is that this article is not about AI, but in a way it is. The seismic shifts in today’s business ecosystem have forced agencies to connect or die. However, the creative and fast-paced nature of agency work can present unique challenges, particularly in overcoming the resistance to change.
Effectively leading change is not about dictating new rules, rolling out new tech or AI solutions, but about
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