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The MENA Power List 2025: Publicis Groupe ME&T’s Bassel Kakish

"As leaders, our role is not only to build better suits, but to empower the Tony Starks in our organisations. That means giving talents the curiosity, confidence, resources and infrastructure they need to thrive," says Bassel Kakish.

Bassel Kakish, CEO, Publicis Groupe ME&T The MENA Power List 2025

Title: Chief Executive Officer, Publicis Groupe Middle East & Turkey
Years in the role: 4 years
Years in the industry: 23 years

Power Essay: 10 things we can learn from Iron Man
Why talent is Tony Stark, AI is the suit, and together they’re unstoppable.
Every era of progress has a defining breakthrough. The steam engine fuelled commerce. Electricity rewired societies. AI is doing the same today at a speed and scale unlike anything before. I don’t see disruption; I see enablement. AI is advanced intelligence, not artificial. It is here, like electricity was here, shaping everything, whether we are ready or not. But there is an even simpler way to explain it: Iron Man.
In the fi


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