Title: Chief Executive Officer, Merkle MENA and dentsu CXM
Years in the role: 2.5 years
Years in the industry: More than 20 years
Years in the Middle East region: More than 10 years
Power Essay: Digital empathy – where technology ends and humanity begins
When was the last time a brand truly made you feel cared for?
It’s a harder question than it sounds. Because while our experiences are becoming faster, smarter and more personalised than ever, they often feel … emptier. As chatbots, self-service platforms and artificial intelligence (AI) agents handle more customer interactions, customer experience (CX) leaders face a defining challenge: When does automation enhance
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