Majid Al Futtaim, Mercedes-Benz, Unilever, Porsche. There are some big brands vying for this year’s Marketing Society awards in the UAE.
The awards, which set the standard for marketing excellence, were first launched in the UAE last year and saw record numbers this year.
The Marketing Society explains that the awards are not just about creativity and effectiveness but showcase “the people, the leaders, and the visionaries who are spearheading the way forward and showing why marketers can inspire us all.
“We want to make our industry proud and showcase the impact marketing has on business success and growth.”
The awards are a pivotal tool in highlighting the work of brands and agencies who prove the power of marketing excellence on their businesses, while driving demonstrable growth and ROI.
Here’s the shortlist:
Brand Communication
Majid Al Futtaim – Champions Of Ramadan
Unilever – JIF Collaboration with XFactor Arabia
SRMG Labs – Dark Minds Campaign – Asharq Discovery
Brand Evolution
Perfetti Van Melle – World of Lollipops with AI
Expo City Dubai – From Mega-event to a ‘Destination with a Purpose
RAPP MENA & Mercedes-Benz – SLS & Gazelles
Masdar City – Building a Sustainable Future
Customer Experience & Engagement
Dubai Airports – We all meet the world differently
Lightblue – Icons of Porsche
Majid Al Futtaim – Real Loyalty Created by Real Transparency
Sustainability
Majid Al Futtaim – Choose Better Programme
Ethara – Sustainability at Yas Marina Circuit
TECOM Group with Hill & Knowlton and Emirates Red Crescent – The Good Store
Continental & ICON & Dubai Public Parks – Sustainable Volleyball Court
Mohamed bin Zayed University of Artificial Intelligence – What you can measure you can change
Successful Effective Partnerships
G42 – Unlocking Exponential Possibilities: The G42-Mercedes AMG PETRONAS F1 Team partnership
TECOM Group with Hill & Knowlton and Emirates Red Crescent – The Good Store
PwC – On the road to net zero: Leveraging strategic partnerships for meaningful impact
Majid Al Futtaim – Increasing Partnerships. Increasing Loyalty
RAPP MENA & Mercedes-Benz – Mission X, A Hybrid Agency Partnership
The ceremony will take place on Thursday 6 June, 6.30-9.30pm, and are supported by The Trade Desk and House of Comms.
